Difficulties Faced by Logo Designers
| To some, designing a logo seems to be an easy task. However, when most of the shapes and patterns are already taken, it becomes a real challenge to create something original. I have compiled a list of similar logos to present the difficulties mentioned. |
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| Ametek and Axis Bank |
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| Applied Materials and Planned Parenthood |
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| Bank of Amercia and Amtrak |
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| Belfast and Food Drink Devon |
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| BigFix and Priority Parking |
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| Blackburn Market and Love Barrow |
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| British Paints and Pagan Osborne |
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| Carrier and Ford |
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| Cooperative Program and Colgate-Palmolive |
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| PseudoRoom and CPL |
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| DoshDosh and David Airey |
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| FDA and SEGA and CNN |
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| Freesat and Glasses Direct |
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| Gucci and Chanel |
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| Harbork and Fitucci |
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| Infiniti and Videocon |
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| Kamloops Broncos and Boise State |
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| Los Angeles Lakers and Los Angeles Clippers |
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| Laszlo and Etelos |
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| Macromedia and Mos Burger |
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| Mini and Bentley and Chrysler |
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| Motorcycle Riders Foundation and Southern Cruisers Riding Club |
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| Munix and Union Bank |
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| NBC and Nebraska ETV Network |
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| National Film Board and Virtual Global Taskforce |
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| One Spa and Manulife One |
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| Quark and Alcone and Scottish Arts Council and Artworkers |
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| Saturn and Bluestone |
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| Searchmash and Smashlab |
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| Simplebit and Logomaid |
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| Sinarmas and Airbus |
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| STADT and BRUHL |
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| Star and Maltastar |
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| Style Gala and Sumpter & Gonzalez LLP |
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| Suns Microsystems and Columbia Sportswear Company |
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| Swiat Zdrowia and Unilever |
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| Ubuntu and Human Rights |
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| Wayback Machine and Google Blogscoped |
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| Yatra and Pepsi |
I am Johnson Koh, a graphic and web designer in Singapore. Founded 10Steps.SG with the purpose to share my experiments and interesting design news. Follow me on Twitter here. Other Design Articles You May Find Interesting
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26 Comments | Write a Comment
This is really a comprehensive list showing the identical logos of some top brands. Does this list justify the statement “Creative minds think alike”
Awesome comparisons Johnson.
The similarities are remarkable.
Some of them are distinct from the other as a whole but I can see the similarities you were getting across.
Good compilation.
Thanks for the appreciations David! I was surprised by how similar some of the logos look when compiling this list too.
While it is difficult to determine whether 2 similar designs are blatent ripoffs or mere coincidences, it is necessary to approach the question.
I think the best method for avoiding the risk of creating a logo that looks similar to another, is by:
-avoiding trends
-avoiding overly simple designs (due to the higher probability that someone else has already thought the same thing)
-being aware of existing designs by frequenting logo sites and reading branding/logo/identity books
-being unique
-researching the company and their industry before diving into a design. This will help avoid cliche designs and reduce the chance of coming up with a mark that too closely resembles an existing one.
Good points Derek.
Good point moneybrown. Since their names are similar too
either they were designed by same designer..or they were ment to look alike..like the los angeles clippers and lakers..im sure that was done on purpose and prob by the same designer
The “loading animated logo” of vimeo (http://www.vimeo.com/) you can see while a new video is being loaded looks VERY MUCH like the logos of Freesat and Glasses Direct you show in your article.
Another one… ;o)
Another Site with a Similar logo to DoshDosh and David Airey: http://www.artician.com/
Freesat, Glasses Direct and tthe french Futuroscope park (http://www.futuroscope.com) !
Wow, this is amazing…. and more than a little scary. I guess I didn’t realize how low we were on new ideas. And I’m sure that some of these are a copyright infringement on the part of who designed aka stole them. It’s incredible what people get away with. Thanks for sharing!
hmm… the NBC and the NETV… hmm… even their size and proportion is the same… hmm…
I do agree as some of them are really identical.
Some of these logo comparisons look like the designer just completely copied the other.
Nice post. It always amazes me when I see blatant rip off’ concepts.
-Tom
I agree with Web Unicorns comment. Totally copied ! Sick! But yet no law suits? I am in college now working with logos, and started to notice logos looking alike. Now seeing them all together makes me wonder if mine is original? I need a break.
Thanks for posting this.
i don’t think some of these logos are just similar they are copied totally.
it’s good to see this collection in one place to compare
thank you for your effort
retweet it
It is amended. Thanks for pointing it out! I’m guessing the letters earlier actually.
That’s David Airey, not PauloAlrey