In today’s hectic, technology-focused world, one of the best ways to differentiate your business from all your competitors is to hire a solid graphic designer to create a fun, unique, and engaging look for your business. This look includes more than just having a nice looking logo and having a catchy motto, it also includes having an interesting theme and color palette that is associated with your business. In the end, the prime goal of hiring a graphic designer is to have them create a look for your business that, when a consumer sees anything related to your business and its products, they can instantly connect that symbol, color scheme, or logo with your business.
However, you shouldn’t just go out and hire the first graphic designer you come across. There are some important points you need to think about when looking for the right designer. And while you can go on and on and on about what you should look for, there are some main points you need to keep in mind.
One of the first things you need to decide when looking for a graphic designer is whether you wish to hire a freelancer or use a design agency of some time. There are some advantages and disadvantages to doing both. Picking one or the other can be a matter of personal preference, but the bulk of your decision on which to pick should be dependent upon your needs and how much you’re willing to pay.
While knowing what you need and having an idea of what you’re willing to pay is important when deciding which route you wish to take, it’s also a good idea to familiarize yourself with the basic advantages to using a freelancer or a design agency. According to Design Buddy, a freelancer can often offer more inexpensive rates, they are easier to communicate with on a one-on-one level, they are more flexible in their hours, and viewing their portfolio is an excellent way to see what sort of work you’ll exactly receive quality and style-wise. Conversely, a design agency can offer you a much wider range of options for style, theme, skills, and anything else. They can handle much larger workloads, and their availability isn’t changing every day.
If you’re completely in the dark about the field of graphic design, then you need to understand one fundamental fact before beginning your search for a designer; graphic design is a very large field with a wide range of specialties. Similar to how you can have a boat mechanic, a car mechanic, a bike mechanic, and so on, you can find a logo designer, a web designer, a print designer, and so on. So you’ll need to spend some time searching for a designer that is proficient, and preferably concentrated, on the specialty you need for your project.
When looking at a design agency, you should be able to give them any project and they’ll assign the right people to it. But if you’re looking for a freelancer, Chris Takakura recommends taking the time to directly contact all your potential hires in addition to looking into their portfolios to get a good idea of what they focus on.
As in just about any field, you’re going to need to think about experience. While you shouldn’t discount a designer or design agency just because it’s newer, looking for an experienced designer isn’t a bad idea. Freelance Graphic Designer states that you definitely need to get a resume from any candidates you find. While you may think hiring a designer can be more informal than regular hiring, it isn’t and you shouldn’t treat it that way. All the regular resume flags and criteria are active.
However, while you can look for freelancers on your own, you can also look through websites like Designhill, which compile freelancers into one location for you to peruse. Hiring a graphic designer at Designhill or other similar sites is a little bit of both worlds.
Finally, you need to balance all the other points in looking for a designer with the costs involved. While hiring an industry veteran with decades of experience might give you a slight edge against your competition, you’re going to pay a premium for that experience. Conversely, settling for the lowest price you can find may save some money up front, but you could run into quality issues later. Creative Latitude lists two particular questions you should ask yourself when looking for a graphic designer:
As long as you’re patient and willing to do a little digging, you shouldn’t have any problems in finding the right graphic designer for your business’s needs. Just remember to keep your desired project and outcome in the forefront of your mind when searching.