| There are plenty of creative logos around us. But what we are seeing now are the latest version of them due to design trends. I think it will be interesting for us to check out how some of the popular logos evolved into what we are all seeing today. |
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| Animal Planet |
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| Apple |
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| BMW |
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| Burger King |
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| Canon |
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| Courts |
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| Ecofiling |
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| Eqarat |
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| Escoala Online |
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| Ford |
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| Hotels |
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| IBM |
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| Jantzen |
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| KFC |
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| Kodak |
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| Long John Silver |
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| Microsoft |
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| MSN Hotmail |
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| Nike |
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| Nokia |
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| Pepsi |
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| Pizza Hut |
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| Shell |
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| Sodexho |
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| Sony |
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| The Griffin |
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| VISA |
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| Volkswagen |
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| Xerox |
I am Johnson Koh, a graphic and web designer in Singapore. Founded 10Steps.SG in August 2008 with the purpose to share my experiments and interesting design news. 
link simulation retrieved water
I liked more the old Visa logo
that’s really a nice list
@Mariuz: Thanks pal for sharing!
@David Airey: It’s great to see you here! Am enjoying your new post on “Changing PlayStation Logos”.
How horrendous was the previous eqarat.com design?
Oh boy.
First Pepsi logo was in fact this one: http://logotypes.designer.am/t/pepsi_cola.png
that’s creativity thanks for sharing
All are photoshop magic…
An interesting journey through time. This is a classic example of adopting to changing times. As taste evolves and design standards change, so do logos. Isn’t that natural?
@Trish, I agree with you on the Xerox logo.
I kind of like the earlier version of Canon’s, Long John Silver’s, and Pizza Hut’s, more. More clean and simple and not so overly playful.
Thanks for the post.
Verily, the big guys have proven that simplicity in design is the way to go because it reaches a broader audience and very little possibility of misinterpretation, albeit a little boring…except for Apple though – they always stay in style.
Where is the Starbucks logo? huge iterations over time – it was once very racy.
Very inspiring! Love the way they change, pictures the design era they live.
I dont like the new animal plantet,
I think it looks like a cereal box advertisement lol
Nike went backwards lol
Great post
Nice article, thanks!
i really enjoy these logos, because i’ve seen some new there too, thanks.
Vidiya
Very nice – except this isn’t evolution. You’ve shown the original (i assume), and the latest. It would have been nice to see what iterations each logo went through as it developed and evolved from the starting point through to what is used now.
It’s nice to see the re-designs here, however I don’t think some of them are complete improvements. But then again, if they hadn’t, mayve they wouldn’ve have been suitable anymore. I’m talking about Google, the previous logo is nice and chunky, and also Jantzen…
Hi, “The Griffin” is actually Vauxhall motors.
Very interesting and original article – I like to see such popular logos evolution, because I can see what trends where popular on past and what needed to be changed to look it good in our days. Thanks!
By the way, I think CANON had done a great change
Wow, there are a ton of these that I never even noticed had changed! Some graphic artist I am! It’s really amazing to see the before and afters right next to each other like that. Thanks for sharing!
I love how Nike’s logo managed to devolve…
Glad everyone enjoy the post
Same as Alex C, I prefer the older version of Animal Planet too!
xerox needs to remain a word mark and drop the beach ball. the new font treatment is really wonderful.
i still can remmember some of these… good work
one thing i notice is that some of the logos became “shiny”..haha..if that’s the right word to describe it..
nice round-up,
Some very cool progression here, great post.
But…seriously Animal Planet?
Thanks for sharing. I love the modernization. Really all of these logos got cleaner over time. It would be interesting to see the budgets next to the “slight” redesigns