The Incredible Print Advertisement of Nike

Nike is one of the biggest brands in the world, instantly recognisable with the iconic Swoosh logo and ‘Just Do It’ slogan. For over 45 years the company has been producing quality sportswear, and has forged its identity with advertising in all forms of media, using cutting edge graphic design to develop its brand image. This post pulls together thirty examples of Nike’s incredible print ads.

Nike Air Jordan

Sneaker News – Air Jordan is one of Nike’s most successful lines of sneakers. This ad campaign from the 1990s brought legendary basketball player Michael Jordan together with film director and self-proclaimed Air Jordan addict Spike Lee.


Tuts Plus – NIKEiD offers customers the chance to customise their clothing, choosing the materials, colours and combinations to ideally suit their sport and style.

Lightweight Apparel

Ads of the World – This ad comes from a 2008 series promoting Nike’s Lightweight Apparel range, with images inspired by the work of artist William Hundley.

Nike Air

Spoonfed Design – Nike has been developing air-cushioning systems in their sneakers since the 1970s, and the enormously successful Air Max range, as promoted in this ad, has the air unit visible in the heels of most models.


Behance – This paint splash symbolises the mix-and-match colour options available in the NIKEiD range.

Nike Women Bus Stop

Ads of the World – Urban night photography is put to powerful, and somehow creepy, effect in this 2009 series of ads for Nike Women.

Italian World Cup Winners

Eternally Cool – In 2006 Italy won the World Cup; this series of ads depicts the stars of the winning team with a sublime aesthetic inspired by classic Italian design from the 1940s and 50s.

Nike Shoes

Tuts Plus – The intricate structure of Nike Air Max is shown with equally intricate graphics in this print ad.

Nike City Motion

Spoonfed Design

Just a T-Shirt

High Snobiety – American fashion photographer Terry Richardson brings his style to this ad campaign with sports stars in simple white Nike T-Shirts.



Nike Air Jordan

Sneaker News – Another print ad for Air Jordan has the colossal Michael Jordan in orbit over the diminutive director Spike Lee.

Nike Futbol

Oscar Contreras – Nike has been one of the key players in developing football boot technology.


Spoonfed Design – Nike’s classic Swoosh logo is known around the world as part of the brand identity.

Nike Basketball

Vitor’s Weblog

My Assault

I Believe in Advertising – In 1988 Nike’s ad agency gathered for a meeting at which one of the staff reportedly commented, “You Nike guys, you just do it!” The phrase was adopted as the company slogan, and has helped define one of the most successful brands in marketing history.

Paper Battlefield

Ads of the World – The Paper Battlefield campaign saw Nike Basketball League players creating handcrafted screenprints, only 350 were made and no two are alike.

Nike Football


Nike Paris

Bull Art media Group – This ad for Nike’s flagship store in the Paris cheekily combines burlesque and basketball.

Nike Shoes

Spoonfed Design

Hilltop Hoods, 2008

Ads of the World – Nike+Human Race is a 10 kilometre race series hosted by 25 global cities. This ad from 2008, the year the race was launched, uses a rock n roll/horror poster style to show the challenges faced by the runners.

Nike Basketball

Vitor’s Weblog

English Rugby Manifesto

The Inspiration Room

Nike Football


Waffle Racer

Unknown – This retro style print ad shows the classic Waffle Racer design.

Nike Women

Thirdway Advertising Blog

Nike Paris

Tuts Plus


Ads of the World

ACG 20th Birthday

Ads of the World – Nike’s All Condition Gear range features clothing for outdoor pursuits. This ad comes from a series celebrating ACG’s 20th anniversary in 2009.

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28 Comments | Write a Comment

  1. Telt says:

    Wow, this truly looks amazing! I guess, you’ve just gotta love Nike 🙂

  2. Detailed article would it be OK if i translate into French for my blogs readers? Thanks

  3. John A says:

    I have about 20 oringial Nike print ads from the late 80s early 90s in 5×7. They include Jordan/Lee ads, Barkely Force, Mr. Robinson neirborhood, Bo Jackson, etc. I received these from the director of Marketing at Nike as a gift. Any idea of the vaule?

  4. Daily File says:

    Thanks for this good read. I really favored it and I’ve bookmarked you to check out the recent stuff you post.

  5. ania says:

    the bog is so beautiful!

  6. InkRaider says:


    Very nice collection of photos.

  7. Isaac says:

    Nike <3

  8. Bobby Miker says:

    I Like these old and new ads the best one I liked is the one
    with the big butt and the website to it I don’t know if there’s a website to it but i’m going find out
    right now peace.

  9. Shayna Valli says:

    Fantastic post! This could aid lots of people find out about this matter. Do you want to incorporate video clips together with these? It could undoubtedly help out. Your reason was spot on and owing to you; I probably won’t have to describe everything to my pals. I can simply direct them here

  10. yum yum! *). Thx for the share

  11. Amazing collection. I love Nike and their designs. From the products to the ad campaigns. Truly brilliant and always pushing the boundaries. Great post.

  12. Jaylin Imram says:

    Hey I just wanted to let you know, I actually like the written material on your website. But I am utilising Chromium on a machine running version 8.x of Xubuntu and the UI aren’t quite kosh er. Not a strong deal, I can still essentially read the articles and look for for information, but just wanted to inform you about that. The navigation bar is kind of difficult to apply with the config I’m running. Keep up the good work!

  13. mindshare says:

    You know Nike was originally known as Blue Ribbon Sports, founded in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger.
    The first shoe that was sold to the public was a soccer shoe named “Nike”, which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc.

  14. amanda says:

    LOVE the Nike “dunk” ad. 😉
    Is there any tutorial that teaches how to do neon swirls just like those wonderful ones in the poster? they look so realistic and pretty!

  15. turisuna says:

    Wow beautiful and creative collections, it’s not only the shoes which are good, but the way they promote the products was very elegant, love it 🙂

  16. Ted Rex says:

    45 years?! Has Nike been around that long? Wow.

    Nice collection. I made this one of my three links for the day on my daily Design Thought for the Day blog:


  17. dubcomm says:

    awesome post. thanks!

  18. angela1986 says:

    nike ads is so rich ,so many collections ,thanks for sharing.

  19. Ali Sharif says:

    very nice collection, thank you for sharing.

  20. mariogomez says:

    what a beautiful book of art.
    nice, nike.

  21. Dany says:

    Wonderful! Thanks for the inspiration!

    It reminds me this tribute to Volkswagen ads:


  22. MJholder says:

    I work at Niketown London when i first saw some of these pictures in store i did think wow

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