A great logo is the keystone for a successful brand identity strategy. It is timeless, consistent, memorable, distinctive, and universal. Companies like FedEx, Coca-Cola, IBM, Nike and AT&T have revolutionized the corporate world and forever changed the face of graphic design and advertising by implementing powerful and clever logos that are now considered as revolutionary masterpieces of art and skill.
Logos also help to convey a sense of history if you can track their evolution over time. Below are 15 examples of how famous logos change over a period of more than 20-30 years. Such changes also let us see how design trends have evolved over time.
Our today’s find is a wonderful educational resource that is perhaps the world’s largest database of famous logos and popular brands that provides detailed history and analysis of popular corporate logos from diverse industries and fields such as transportation, IT, automotive, sports and so on. It also contains a sorted list in alphabetical order and industry-wise.
The website maintains a logo design blog that covers design news, trends, events and recommendations.
Have a look and let us know what you think!